Barely three rounds into the A-League and Sydney FC are bringing in the fans, with the club setting a new membership benchmark for a fourth straight season.
The Sky Blues on Tuesday surpassed their 2014/15 record of 11,510, predicting they were on track to crack the 12,000 mark for the first time in coach Graham Arnold's second season at the helm and on the back of the team's grand final run.
"Our members are everything to this club and are a huge part of our Sky Blue family," CEO Tony Pignata said.
"They are our 12th man and their support is the reason Arnie's squad are able to produce the performances they do."
It comes as Saturday's Sydney derby is on the verge of selling out, with less than 2000 tickets across all sections of Allianz Stadium still available.
Football Federation Australia boss David Gallop said yet another capacity crowd for the fiery fixture was an indication the league was in good shape.
"We've put our calendar together to play some big games early, so 40,000 people in Melbourne last Saturday night and another 40,000 (at Allianz), it's a very healthy sign for the A-League in season 11."
Gallop was also buoyant about the W-League's unprecedented attention, with double-headers, more broadcasting and Matildas fame all contributing to success.
In particular, he said the big resources and equally big names of new team Melbourne City would lift the standard of the competition and bring even more fans in.
Matildas captain Lisa De Vanna headlines a star-studded City side who thrashed Sydney 6-0 on Sunday in their maiden match.
"We were also delighted with the double-header up in Brisbane on Sunday afternoon ... having it broadcast is really important to us and women's football is strategically really important to this sport."
De Vanna and four other Matildas will miss the first Melbourne derby in W-League history on Sunday, as the squad tour China for a friendly as part of their preparation for February's Olympic qualifiers.